Trupanion.com deductibles landing page

To modernize our website's appearance and align it with our new brand identity, I collaborated with Equator, a design agency, by providing design direction and constructive feedback to their designer.

Through A/B testing, we compared the previous brand style with the updated version, which resulted in a significant 19% increase in conversion rate.

Original design

Old branded deductibles landing page

The winning variant

New design of the deductibles page
Screenshot of mobile version of old deductibles page
Screenshot of mobile version of new deductibles page