Trupanion.com dog insurance landing page

My team wanted to focus on improving the SEO of our top landing pages. I worked with our Senior SEO Specialist to improve the content and design on the page. 

We launched an A/B test which resulted in a 2% uplift in the conversion rate.

Original design 

Desktop version of the old dog insurance page

The winning variant

Desktop version of the new dog insurance page
mobile version of the old dog insurance page
mobile version of the new dog insurance page